product metrics
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Getting Your Data to Work for You Practically everyone records data somehow. The real value comes from using that data to gain deeper insight. When used appropriately, data profiling can be a powerful tool for analyzing existing data, profiling for planned changes, or monitoring for unplanned circumstances, helping save time and remove risks. |
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Mobile Testing: Simulators, Physical Devices, or Both? Simulation has many advantages over physical device testing: It costs less, is more stable, and is easier to scale. So do we really need physical device testing for mobile products? The answer is yes and no. It depends on what aspect of quality you want to validate and where you are in the product lifecycle. |
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The Risk of Negative Customer Experiences If people have a positive customer experience, they tell a few friends, but if they have a negative one, they tell everyone—and now that social media have made sharing so easy, no flaw, delay, or mistake seems too small to complain about. More than ever, it's important to create positive customer experiences. |
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Google’s Magic Metric Google has a "magic metric" that determines where effort should be spent, based on the fact that the number of hits on every site with one of its ads is directly correlated to revenue. Most companies do not have a magic metric, so they search for a way to measure process. How can you change the conversation? |
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Improving Product Quality throughout the Software Development Lifecycle Good, efficient communication is an important asset to the team. With focused, pure, and structured data on product quality, including all of the self-documenting steps of a given check, it’s clearly known what’s working and what the verifications are. Matt Griscom shows how you can get this level of clarity. |
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Performing Competitor Analysis in Product Development Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors of the product you’re developing. Analyzing competitors' offerings in regards to various areas, functions, and features can help you design a product that will fill a void and be a hit with customers. |
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Providing Visibility into Testing Processes That Matter If the goal of a tester's customer report is to figure out what needs fixing, how close you are to shipping, or how much time you need to do additional testing, the metrics provided often don't give any of those answers. Matt Heusser tells you how and why you need to focus your information. |
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Ignore the Data at Your Own Risk At work, the evidence of something worth paying attention to is often front and center, and yet we dismiss it. If you ignore the data—negative survey results, team member absences, an increase in bugs, stakeholders who repeatedly miss meetings, etc.—you could be overlooking signs of trouble. |
