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Performing Competitor Analysis in Product Development Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors of the product you’re developing. Analyzing competitors' offerings in regards to various areas, functions, and features can help you design a product that will fill a void and be a hit with customers. |
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Testing Customer Touchpoints When testing a product, it can be easy to neglect how support processes such as call verifications, email communication, online chat, and service request processes function. But these touchpoints go a long way toward defining customer experience and an organization in general. How can you improve? |
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The Downside of Certainty It's when you're most certain that you understand a situation that you're most likely to have misunderstood it. Whether you're dealing with customers or coworkers, it never hurts to seek additional information. After some clarification, you may find that you weren't so certain after all. |
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The Win-Win Benefit of Expressing Appreciation People are less likely to express thanks or appreciation at work than anyplace else. But studies suggest that employees who feel appreciated are more productive and loyal, so it's worth making an effort. The intriguing bit? It's a win-win experience—when you appreciate someone, you feel good, too. |
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What's Your Story? How Testers Add Value Testers have a story. It involves the kind of information we gather, the way we gather it, whom we tell, and what decisions are impacted by it. Management has their own story, but sometimes the goals are different. Find out the story your executives have for testing, and see what value it brings. |
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Should Leaders Be Likable? It's not the job of a leader to be likable. Still, for most leaders, there's little to be gained—and possibly much to lose—by being unlikable. But what makes someone likable isn't obvious. What traits and actions should a leader exhibit if he or she wants to be effective as well as likable? |
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A Novel Approach to Saying No to Your Manager People say you shouldn't manage your manager. But when you reach a point when you are overwhelmed with work, it’s time to fend for yourself and say no. However, you don't have to use threats or ultimatums. Read on to learn how you can stand up to your manager without sacrificing tact—or your job. |
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The Security Risks of the Internet of Things The Internet of Things is making life easier, but is it making it more secure? If you take into account that hackers can remotely control Chrysler automobiles that are connected to a network, the answer seems to be no. If this is where our world is headed, how should we think about security now? |